2012 was the beginning of the social gaming era in Japan.
Our goal was to spread the social-gaming fever internationally. We picked NBA as a motif of the next game in CyberX.inc.

Social Games are one of the most challenging products to create
as it needs to appeal across many demographics while ensuring the user interface is easily understable.
My team and I were responsible for creating a more enticing graphical interface
that was more interesting than a simple website for higher user engagement.
The design feature was to put a basketball concept in each part of design while improving usability.